Browz’In - Personalizing the Shopping Experience

The app for finding the most relevant bargains in the shopping center.

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Improving the Shopping Experience

By choosing their shopping profile on the app, consumers can tell retailers about their preferences, and the Browz’In app will deliver advertising messages for the items they are most likely to purchase.

The Browz’In app allows customers to receive advertisements from retailers highlighting products that are on special offer, selected according to their customer profile.

By choosing their shopping profile on the app, consumers can tell retailers about their preferences, and the Browz’In app will deliver advertising messages for the items they are most likely to purchase.

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BENEFITS TO RETAILERS

Store owners can attract the attention of consumers who are physically present in the retail zone with relevant targeted offers at the point of sale. This helps stores to move stock and promote new lines reacting to sales trends and competitor activity.
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BENEFITS TO SHOPPING CENTERS

Shopping center, high street and mall managers who bring Browz’In into their retail zones will help to boost sales in all their stores reducing advertising noise targeted digital advertising on shoppers‘ smartphones.
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BENEFITS TO CONSUMERS

Consumers can choose which advertising messages they receive on their smartphones by selecting their consumer profile. They can also share the special offers they receive with their friends on social media, attracting more consumers to the shopping mall.



THE INTERNET OF SHOPPING

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Instead of shopping online, consumers who are accustomed to finding targeted advertising and using search features on the internet can now use these digital features on their smartphones in the shopping center.
Retailers can target consumers while they are physically present in the retail zone, using targeted advertising to promote new or overstock products and drawing them to the check-out with special offer coupons.

10 Benefits of Browz'In
  • Browz'In brings the most relevant bargains to the attention of targeted consumers.
  • Browz'In promotes products to shoppers in or near the retail zone.
  • Shoppers can search for special offers inside the shopping center, saving time and money.
  • Browz'In targets consumers according to their profile.
  • Browz’In smartphone coupons can be redeemed at checkout.
  • Browz'In encourages the sharing of special offers to bring friends to the store.
  • Browz'in measures the impact of special offer promotions.
  • Browz'In delivers data to retailers and mall owners on shopper preferences.
  • Browz'In sends push notifications on behalf of local retailers.
  • Browz'In turns the retail zone into a digital shopping center.

The Browz'In Timeline



AWARDS 2015