Though you may think your business is doing fairly well, there is no such thing as too much business right? Well, it’s easy to fall into a day-to-day pattern, with business continuing, but there is no real movement or new business coming in? Well, there is an easy way to take care of that problem, and in many cases for little to no money! Advertising is king in getting your message out to the masses, but did you know that just by keeping your store in the minds of your patrons, you can get more, and new, customers coming in with very little work!
If you’re a small business owner (I’m guessing people with large businesses have people they pay for this sort of thing…) you don’t have extra employees to spare, so all of these suggestions are QUICK and easy ways to get your name out to your customers. The first, and likely most influential, idea is to get your business on every social media website you can! There are so many out there now, listing them is just crazy, so let’s just stick with Facebook as our model. Everybody uses Facebook, and if they don’t, they know someone who does. It’s honestly just as simple as creating a page, adding some interesting content, great pictures, and KEEP IT UP TO DATE! Are you getting a theme here?? You need to stay CURRENT in the minds of your customers. You want them to think of you first, not the “Oh yeah I forgot about that place” when they happen to drive by. Post at least once a day, either of your product, a sale, an upcoming sale, or even just a funny meme or inspirational quote! The more people that see it and like it, the more exposure you get, all for FREE. And, like I said, Facebook is just the tip of the iceberg of social media.
What if you want to move beyond social media? There are still so many options! Create a website! Write a blog about your store, advertise on local television and radio (in many cases, this can be done free or very cheap)! Anything you can do to keep your business in a positive light, and in the minds of those who may need it. There are endless blogs, websites, or even groups on Facebook that you can focus on and get your name out there. Keeping your name current is, in my opinion, the most important thing that a business can do to begin to expand their clientele.