New Israeli start-up smartphone app Browz’In will be launched in April at Kanyon Ganim in Petach Tikvah.
The Browz’In smartphone application is designed to help consumers in the mall to find the most relevant bargains. Retailers located in the Kanyon can send advertising messages directly to shoppers currently in the mall who have downloaded the App and shared their profile, indicating what categories of “hot deals” they are interested in. Customized promotions will then appear on their phones with special offers that they can redeem at the store check-out, just like a personalized coupon.
The Browz’In App has been developed by a Jerusalem-based start-up company that is part of the Siftech accelerator program hosted by Jerusalem Venture Partners. It is being promoted to mall owners and retailers throughout the world. “Our goal is to enable smaller retailers to advertise on the smartphones of consumers in their vicinity, in order to compete with the chain stores that are creating in their own branded apps to promote their stores”, explains Browz’In inventor Maxime Seligman.
You are invited to come and try the Browz’In app at Kanyon Ganim in Petach Tikvah from April 1-10 (including Chol Hamoed Pesach).
When downloading the free app, consumers select one of the 12 shopper profiles that they feel describes them best. By defining themselves as ‘Ninja’, ‘Geek’, ‘Fashionista’ or ‘Classic’, they allow retailers in the shopping center that they are visiting to send them relevant special offer advertisements and coupons.
Retailers in Kanyon Ganim are keen to try out the new technology over the busy Pesach vacation. They will be able to use the app in real-time to promote items that they want to sell, targeting the shoppers who want to receive those offers. Although retailers and mall owners cannot access the personal data of app users, they can track how many consumers saw the special offers on their phone screen and how many were redeemed at the checkout.
“Smartphones allow for digital marketing that is specific not only to your location but also to your individual profile”, explains Seligman. “Rather than surfing the internet from home, shoppers can use the app to search online for the best bargains while standing in the Mall, and then go into the store and make instant savings.”