Archive: Jul 2015

Introducing Google’s Latest: Eddystone Beacon

You might be wondering, what’s this new Eddystone beacon? Simply put, it’s Google’s alternative to Apple’s iBeacon. It’s a brand new method of broadcasting BLE data from beacons. Eddystone does was iBeacon can but adds more real world context to it. Eddystone is able to give it’s users better experiences by providing strong signals to their devices through […]

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Digital Advertising in the Mall Shopper’s Hands

With the delivery of millions of digital ads every day to smartphones and wearables, mobile ad-tech is one of the fastest-developing areas of hi-tech innovation. People may not realize how much personal information is stored on their mobile devices, thanks to the many applications that they use on a daily basis. This bank of valuable […]

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How Do We Shop?

This cute animated meme that went viral on social media shows men as efficient shoppers and women as indecisive – or more thorough, depending on your point of view – visiting multiple shops many times before making their purchase. While this raises a laugh among couples who share frustrating trips to the mall, it simplifies […]

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Why WiFi will not be profitable if you are NOT a telecom company

The WiFi Age What is WiFi? WiFi is a popular method of internet connection all over the world. It allows devices to connect to the internet or communicate wirelessly within a certain area. WiFi is a great feature to have now. It is popular and almost everyone has a 3g/4g smartphone. It allows you to […]

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