You might be wondering, what’s this new Eddystone beacon? Simply put, it’s Google’s alternative to Apple’s iBeacon. It’s a brand new method of broadcasting BLE data from beacons. Eddystone does was iBeacon can but adds more real world context to it. Eddystone is able to give it’s users better experiences by providing strong signals to their devices through […]
Read moreArchive: Jul 2015
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Author : Sarah Manning Category : Mall
Tags : digital advertising
With the delivery of millions of digital ads every day to smartphones and wearables, mobile ad-tech is one of the fastest-developing areas of hi-tech innovation. People may not realize how much personal information is stored on their mobile devices, thanks to the many applications that they use on a daily basis. This bank of valuable […]
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Author : Sarah Manning Category : Mall
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This cute animated meme that went viral on social media shows men as efficient shoppers and women as indecisive – or more thorough, depending on your point of view – visiting multiple shops many times before making their purchase. While this raises a laugh among couples who share frustrating trips to the mall, it simplifies […]
Read moreThe WiFi Age What is WiFi? WiFi is a popular method of internet connection all over the world. It allows devices to connect to the internet or communicate wirelessly within a certain area. WiFi is a great feature to have now. It is popular and almost everyone has a 3g/4g smartphone. It allows you to […]
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Maxime
on http://youtu.be/zyo_UCTFpF4 Imagine what it would be like if people could enter a mall and instantly get all the best offers that are available to them in every store? There is a serious problem that malls are facing and that is the lack of communication with the consumers in regards to the sales and discounts that are being offered at each store in the mall. The Browz’In app is meant to boost that shopping experience and allow the user to get alerts on products that are on a special offer. With the mall being such a noisy and hectic place for shopping, you need to be able to have a way to make sure that they are able to find out about the best offers available at each store. This app is going to make sure that those offers are delivered to the visitors and the products and offers that will be displayed on the app will always fit the user’s profile. This means the app will sort out and prioritize items they are more likely to purchase. This is basically like a specialized service that turns a mall into a map with all kinds of offers and places for you to stop by ad take advantage of the products that will be on sale. The app is updated by professionals who are going to make sure that you get accurate information on the best deals available at the mall. For retailers at the mall this provides incredible benefits from bringing the offers to the shoppers before they even get near the store. The app is also going to be encouraging the users to share their data with friends and family. Mall managers will also be able to get consumer profiling and analytics for the ideal management tool! We invite all investors who like to get involved in successful innovative services to contact us and we will be more than happy to show you a detailed presentation of the next revolution for shopping malls. Contact us today and become part of this shopping revolution! -
Maxime
on Though you may think your business is doing fairly well, there is no such thing as too much business right? Well, it's easy to fall into a day-to-day pattern, with business continuing, but there is no real movement or new business coming in? Well, there is an easy way to take care of that problem, and in many cases for little to no money! Advertising is king in getting your message out to the masses, but did you know that just by keeping your store in the minds of your patrons, you can get more, and new, customers coming in with very little work! If you're a small business owner (I'm guessing people with large businesses have people they pay for this sort of thing...) you don't have extra employees to spare, so all of these suggestions are QUICK and easy ways to get your name out to your customers. The first, and likely most influential, idea is to get your business on every social media website you can! There are so many out there now, listing them is just crazy, so let's just stick with Facebook as our model. Everybody uses Facebook, and if they don't, they know someone who does. It's honestly just as simple as creating a page, adding some interesting content, great pictures, and KEEP IT UP TO DATE! Are you getting a theme here?? You need to stay CURRENT in the minds of your customers. You want them to think of you first, not the "Oh yeah I forgot about that place" when they happen to drive by. Post at least once a day, either of your product, a sale, an upcoming sale, or even just a funny meme or inspirational quote! The more people that see it and like it, the more exposure you get, all for FREE. And, like I said, Facebook is just the tip of the iceberg of social media. What if you want to move beyond social media? There are still so many options! Create a website! Write a blog about your store, advertise on local television and radio (in many cases, this can be done free or very cheap)! Anything you can do to keep your business in a positive light, and in the minds of those who may need it. There are endless blogs, websites, or even groups on Facebook that you can focus on and get your name out there. Keeping your name current is, in my opinion, the most important thing that a business can do to begin to expand their clientele. -
Maxime
on How you arrange your shop really has an impact on our sales and how many customers you bring in. Use your 5 senses as a guideline for arranging your shop! • SIGHT Show your customers the experience they are looking for! Lighting really sets the mood for your shop. When your customers walk into your shop, what do you want them to see? Give them an idea of what your product will look like. Have it out on display. Help them to visualize themselves with the product. • SOUND Pick your music wisely. Studies have shown that the volume and beat of music played can influence sales and customer behavior. The music playing in your shop really sets the atmosphere you are looking to create. • TOUCH Having your customers experience things 'hands on' really can enhance their shopping experience and increase your sales. Try to have things out on display that they can test and try out. Having them touch the product helps them to visualize them purchasing it. • SMELL Believe it or not, the smell of your shop all impacts your sales as well. You want to have a pleasant smell to your shop to entice customers to come in. It doesn't necessarily mean that you need to have the shop overly perfumed, but you need to make sure that it is a welcoming scent. • TASTE Taste is another good sense to touch on if it applies to your shop. Are you selling a food or beverage? If so, be sure to have samples out that your customers can try to enhance their shopping experience. The more a customer has the chance to sample, the more likely they will be purchasing. After applying these tips to arranging your shop, be sure to continue to be observant. Watch your customers. What areas of your shop are they drawn to? What kind of experience are they having? If you see there are areas that need improvement, don't be afraid to make the changes. Applying all of these tips will help improve your customers' experience and increase sales. -
Maxime
on Social networks are a perfect marketing tool for shop owners. There are things a shop owner must know and many ways that Browz'In can help with social network marketing! AS A SHOP OWNER, WHY SHOULD I BE CONCERNED WITH SOCIAL NETWORKS? Most shop owners don't have any idea on how to use social media productively to market their business. It is so important to use social networks like Facebook, Instagram, Twitter and others to help spread news about your company. There are so many benefits to social network usage for marketing. Studies have shown that 80% of consumers would be more likely to purchase more often because of an increased brand presence on social media. You can: - Post new job openings - Build your online presence - This can help make your shop more widely known and reputable. Consumers are looking to see what your online presence is. This also helps with your brand ranking and helps increase your search result ranking. - Foster relationships with current and potential consumers - Target your message to potential consumers - The wonderful thing about this is that you can reach out to new consumers completely free of charge. These social networks essentially free marketing. These social networking site are sites where people connect with each other through similar interests. By sharing this information with your contacts in social media, you have a higher chance of them sharing with those in their networks as well. This helps with the spread of company news and is much more effective than a traditional ad. Not to mention the fact that it is fast and free. It is so wonderful that in fact your social contacts are actually doing most of the work of advertisement for you! - Have a greater understanding for what your consumers are looking for. Understanding your consumers helps you to understand what type of service or product they are looking for. It definitely helps you to get quick marketing research right from the source and free! - Get positive consumer reviews - Social networking is the perfect place to acquire positive feedback about your shop. When potential consumers see this, it increases the reputability of your shop. Knowing how to use social networks to benefit your business is so crucial, especially because most consumers ow expect to find business representation on social media. These social networks give your shop the opportunity to tell the world what your shop is and what you provide! HOW CAN BROWZ'IN HELP? Using Browz'In can be such a valuable tool for shop owners. Here are just a few of the tools Browz'In helps you as a shop owner: • Push Marketing - Retailers can use the Browz'In app for product promotion on social media. This can direct consumers to the most relevant products all while encouraging them to share and recommend products to their friends and connections. It also uses product led crowd sourcing to use social media, bringing traffic to your shop. This app encourages browsers to share information to help other shoppers on their buying decisions. Push marketing really brings the advertisement to the consumer. • Advertisement Opportunities - Who doesn't want more advertisement for their shops? Retailers crave positive advertisements for their stores to increase the number of consumers shopping. The Browz'In app offers opportunities to advertise special offers, trending products and hot deals. It brings this information to the consumers, essentially leading them to your store. All of this information is right at their fingertips. This app makes it so easy to for you to bring your advertisements to potential consumers. Browz'In is an app that is updated by professional who make sure that the browsers get the most up to date information and best deals available when they are at the mall. It is a specialized service that will turn a mall into a map including a variety of current offers and places for the browsers to take advantage of sale items. As a shop owner, it provides you with incredible benefits by bringing the offers to the shoppers before they even get to your store. Because of social networks, it encourages users to share their shopping deals with friends and families. Everyone is really waking up to how vital social networks are for shop owners and Browz'In is there to help you! -
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onIf you're a seasoned shopper, you know that outlet shopping is a lot different than it used to be. Not only are outlet malls more common, but they also aren't as far of a drive. An outlet mall is the perfect place to find designer, high quality items at bargain prices. Shopping at the outlets provides great options for picking up a gift for a friend or family member. So how do you avoid spending TOO much time getting a gift at the outlet mall?
• Shop during the off peak hours
When you're wanting to do some outlet shopping, be sure to shop during the off peak hours. Off peak hours are generally weekdays while everyone is at work. Shopping before noon is also a good idea to avoid the lunch rush. Avoiding weekends and holidays will help you beat the crowds, long lines, and get you in and out of the mall quickly.
• Know the mall layout
Having an idea of where the stores are located will give you the advantage while shopping. Since an outlet mall has outside access to stores, it's a good idea to park outside the store you want to shop at. Knowing which stores you are interested in shopping at will allow you to park nearby and avoid having to spend unnecessary time walking all over the mall.
• Make a list
It is really helpful to already have an idea or two in mind before heading out to the outlet malls. Write a list of potential gift ideas. What does this person like? What is their favorite store? Planning ahead and having an idea of what you are looking for will make your shopping trip much easier. Don't forget that sometimes return policies are different at outlet stores. Make sure to keep that in mind while shopping.
Overall, planning ahead and shopping at the right time will help make for a quick trip to the outlet mall.
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http://leahdenise.webnode.com/
on If you're like me, you love to shop, you're just not always a fan of everything else you have to do in order to shop; like fighting traffic to get to a mall you can barely walk through to get what you want. Then when you finally pick out what you want, you have to find someone to help you get a fitting room and who even knows how long the line to checkout will be. All of these things are why I end up not shopping when I need to, not the shopping itself. So... what if you could shop at your favorite store from the comfort of your living room? And no, I don't mean surfing Amazon or the online website of that store... I mean actually speaking with the store associates at the store from your home! Sound impossible? Implausible? Inconceivable?? Well... it's not! The Topman Brand had many of it's customers asking for a way to get fashion advice from their living room, so the fashion experts figured out a way to launch their Personal Shopping Program! Using this program, you can set up an actual time where you will meet with a fashion expert via Google Hangout!! You actually can speak with this person, or team of people, who can help you decide what looks are best for you without having to go anywhere! Then, when you're done deciding what you want, you simply follow the link to their website and order what you discussed. The next thing you know, new wardrobe delivered directly to you with hardly and work from you! This is the perfect solution for the busy professional who needs to update their wardrobe, but may not have time for all the madness to get it. Or the busy professional mom or dad that needs work clothes but just can't handle taking the kids to the store with them to get what they want. Once this technology catches on, it may be available and many kinds of stores with tons of different options! I mean think about this... it's so simple, yet such a "new" idea in the world of shopping! I mean online shopping is great, but sometimes if you're buying something really expensive like a dress or suit for a wedding, or a wardrobe for your work, buying online is kind of risky because you can easily buy the wrong size based on their pictures of the item, which means you then have to return it, and wait again to see if the next size fits. With a personal shopper, you can tell them exactly what you like and don't like, give them your measurements if you're not sure if the size of something will fit, and so much more! Another great aspect of this new technology, is it is also available by App!! There is an App for that too! If you have a compatible smartphone, just download the app, and you can use it to set up your session! All you have to do is go to the website or App, and book a video chat. If you want the expert to know your preferences beforehand, you can flag your favorites styles or trends available on their website. This allows the expert to better personalize your experience so that you can best maximize your shopping time! Honestly it doesn't get too much easier than that! All you need is Google Hangouts, a computer or smartphone, and a dream for some new clothes! This technology isn't really brand new... Google Hangouts has been around for a little while, but this concept of using it to add a personal shopping experience to your website is new and very interesting! It could open up a whole new market for upscale shopping, and possible even mainstream shopping! People from all over the country, or even from all over the world, could have personalized shopping experiences for anything they wanted from anywhere they wanted. This idea and concept has incredible possibilities, and the experts have Topman have started a new shopping revolution; the future of shopping. Reference: https://www.thinkwithgoogle.com/campaigns/the-future-of-shopping.html -
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onBrowz’In - the Improved Shopping Experience App
Introducing Browz’In – the new mobile phone app that transforms the mall shopping experience, giving shoppers personalized and optimized information about special offers inside the mall.“It’s like WAZE for Malls!”
The Mall Game-Changer: Browz’In empowers shoppers in the mall to find the most relevant bargain based on their profile. It enables retailers and mall owners to contact consumers directly while they are inside the mall and highlight the special offers that are relevant to them. Based on each consumer’s profile, the app can drive sales and trends in a uniquely targeted way.The Browz’In App enables retailers to speak directly to the consumers who are most likely to be interested in their products.
For Consumers: Instead of window shopping, download the new Browz’In Mall App to improve your retail experience:- Alerts you to products currently on special offer throughout the Mall
- Go straight to discounted products to save time and money
- Notifies you about the deals that are most relevant to you
- Share great mall bargains with friends (Like and Post on Facebook)
- See what others are buying and stay on-trend
- Push marketing - bringing special offers to the attention of mall shoppers
- Opportunities to advertise special offers, trending products and hot deals.
- Collecting data on consumers’ profiles and preferences throughout the mall
- Product-led crowd-sourcing - using social media to drive traffic to your stores
- Encouraging browsers to share data and influence other shoppers’ buying decisions
The Browz’In application can be used by retailers to direct consumers to the most relevant products according to the profile that they select to describe themselves.
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onWhen you go to a store, you may think that they just get products, put them on a shelf, and sell them to you. Of course this is true... but the store didn't just get random stuff to put out. They got carefully planned and priced merchandise to fit their buyers. In order to know what this merchandise is, these places study the buying behavior of their store or mall. By studying buying behavior, you can determine the buyers' reactions to their marketing, to make sure they have the right marketing mix in order to bring the customers in. Bringing those customers in involves analyzing who buys, what they buy, when they buy it and how they buy it, so you know exactly what they need. With shopping malls being one of the fastest growing sectors in the Indian economy, likely due to the movement from more rural areas and markets to more modern areas, India has begun carefully studying buying behaviors to make sure these malls stick around. These studies have show some interesting trends. For example, the vast majority of Indian people like the concept of shopping malls, having services available if they need them, and want to see some environmental touches inside the mall. Another interesting trend the researchers noted, was that different age ranges go to the mall with different people; with younger groups tending to go with friends while groups with older people generally go with their family. These same groups of people also go to the mall with different frequencies; with younger crowds going more often than their older counterparts. Even further than that, these groups of people even spend different types and amounts of money. The older crowd tended to spend more, and use more credit cards, while younger groups use more cash and spend less in general. The study even showed differences between the habits of men and women within those age groups. Young men tend to buy more clothing than all other men, and even women of the same age group! Young women tend to buy more of everything than other women, with women buying more daily products in general than men do. Men also tend to shop more when discounts are involved. It also showed that wage workers spend much less than salaried workers. These studies even show what was found to be negative about the malls, including desire for increased safety standards, and a lack of signage for fire exits. With the increase in shopping malls in India occuring so rapidly, it is imperative that these malls plan and design their spaces to make the people they're trying to serve happy. Studies like these that really show habits in buying behavior will be a huge help for these malls to not only start out well, but thrive over the long term. Heather Trees Reference: http://fr.slideshare.net/pugs_rockon/research-report-on-consumer-buying-behavior-in-shopping-mall
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Brittany
on How you arrange your shop really has an impact on our sales and how many customers you bring in. Use your 5 senses as a guideline for arranging your shop! • SIGHT Show your customers the experience they are looking for! Lighting really sets the mood for your shop. When your customers walk into your shop, what do you want them to see? Give them an idea of what your product will look like. Have it out on display. Help them to visualize themselves with the product. • SOUND Pick your music wisely. Studies have shown that the volume and beat of music played can influence sales and customer behavior. The music playing in your shop really sets the atmosphere you are looking to create. • TOUCH Having your customers experience things 'hands on' really can enhance their shopping experience and increase your sales. Try to have things out on display that they can test and try out. Having them touch the product helps them to visualize them purchasing it. • SMELL Believe it or not, the smell of your shop all impacts your sales as well. You want to have a pleasant smell to your shop to entice customers to come in. It doesn't necessarily mean that you need to have the shop overly perfumed, but you need to make sure that it is a welcoming scent. • TASTE Taste is another good sense to touch on if it applies to your shop. Are you selling a food or beverage? If so, be sure to have samples out that your customers can try to enhance their shopping experience. The more a customer has the chance to sample, the more likely they will be purchasing. After applying these tips to arranging your shop, be sure to continue to be observant. Watch your customers. What areas of your shop are they drawn to? What kind of experience are they having? If you see there are areas that need improvement, don't be afraid to make the changes. Applying all of these tips will help improve your customers' experience and increase sales. -
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onWhen you go to a store, you may think that they just get products, put them on a shelf, and sell them to you. Of course this is true... but the store didn't just get random stuff to put out. They got carefully planned and priced merchandise to fit their buyers. In order to know what this merchandise is, these places study the buying behavior of their store or mall. By studying buying behavior, you can determine the buyers' reactions to their marketing, to make sure they have the right marketing mix in order to bring the customers in. Bringing those customers in involves analyzing who buys, what they buy, when they buy it and how they buy it, so you know exactly what they need. With shopping malls being one of the fastest growing sectors in the Indian economy, likely due to the movement from more rural areas and markets to more modern areas, India has begun carefully studying buying behaviors to make sure these malls stick around. These studies have show some interesting trends. For example, the vast majority of Indian people like the concept of shopping malls, having services available if they need them, and want to see some environmental touches inside the mall. Another interesting trend the researchers noted, was that different age ranges go to the mall with different people; with younger groups tending to go with friends while groups with older people generally go with their family. These same groups of people also go to the mall with different frequencies; with younger crowds going more often than their older counterparts. Even further than that, these groups of people even spend different types and amounts of money. The older crowd tended to spend more, and use more credit cards, while younger groups use more cash and spend less in general. The study even showed differences between the habits of men and women within those age groups. Young men tend to buy more clothing than all other men, and even women of the same age group! Young women tend to buy more of everything than other women, with women buying more daily products in general than men do. Men also tend to shop more when discounts are involved. It also showed that wage workers spend much less than salaried workers. These studies even show what was found to be negative about the malls, including desire for increased safety standards, and a lack of signage for fire exits. With the increase in shopping malls in India occuring so rapidly, it is imperative that these malls plan and design their spaces to make the people they're trying to serve happy. Studies like these that really show habits in buying behavior will be a huge help for these malls to not only start out well, but thrive over the long term. Heather Trees Reference: http://fr.slideshare.net/pugs_rockon/research-report-on-consumer-buying-behavior-in-shopping-mall
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Jermaine
onRecently, it was announced that some "amazing" new touch screen technology had been released! Now touch screen can be available on the windows of your local store... yeah... that's what I said... on the window of the store. Now, I'm guessing you're thinking (because this is pretty much what I was thinking anyway...) "why in the world would you need a touch screen on the window of a store?" Well, the claim is you use the touch screen window to make shopping easier, but if you ask me, it's just going to cause congestion, problems, and job losses all over the country. The idea of touch screen windows at your favorite store sound interesting. I mean, you can browse through the store without actually having to go IN it. But, if you've already come all the to the store, why at this point wouldn't you want to go in? Why just show up to use a touchscreen on the window when you could've just shopped from home if the virtual experience is what you're looking for. These touchscreens can also be placed on empty storefronts or areas where stores cannot fit, so that people can still shop those stores. But again... if you're just going there to use a screen on a window... why wouldn't you just do it from home? Personally if I want to look at a companies website or order online, I'm just going to do it from the comfort of my living room. I go online, or virtual, to order because I don't want to leave my house! If I go out shopping, scanning through inventory in front of everyone walking by is NOT my idea of a good time. Another worry I have about this "new" technology is that it seems to me that if you ever put one of these screens on a store front in a mall: instant congestion. Have you ever seen those kiosks at the mall where you can try out a video game system? Have you seen the LARGE crowds that gather to watch. Just imagine this at every store you try to walk by.... doesn't seem like a good plan to me. Once people see what's happening, they're going to stop and watch, it's just human nature to be curious. This is just a big disaster waiting to happen at any mall, and you can't tell me malls won't be the first one's using them! The reason that bothers me most about the whole thing, is it seems to me to be a slippery slope to the loss of jobs at retail stores, and as someone with family working retail, that sounds like a bad plan to me! If you have these touch screens that people can order from, MANY more people will be avoiding the employees of the store and just ordering what they want without "being bothered". These people will no longer be needed, and soon there will be 1 employee inside the store, probably a computer technician in case the system goes down. If companies can save money, they will, and those salaries are money they'd love to save. Honestly, the idea is very interesting and I totally get the bringing in new technology idea they're going for. However, sometimes new technology doesn't need to happen just because you're feeling bored with current technology. This particular thing isn't really necessary, though very interesting. Maybe someday if there is a good way to use it without hurting companies or their employees, it could be used, but honestly sometimes no news is good news. This is why we built Browz'in, to let you improve the actual screen instead of spending money on a screen thats just for kids to play on when mom is off buying what she wants in others stores! Reference: http://edition.cnn.com/2013/12/11/tech/innovation/ebay-digital-storefronts-connected-glass/
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Linnea
on A shopping mall (or simply mall) is a term used to describe a form of organized and planned facility in which people can find a range of retail shops and other services from different industries. In some cases, malls are the place where few other facilities such as hair salons, fitness centers, cinemas and restaurants can be found. Mall shopping is becoming more and more popular every year, so it is no surprise that the number of malls around the world is growing every year. These malls were once located only in the bigger cities, but they can be now found almost everywhere. There are few reasons why they are so popular and one of them is saving money. If you have a good plan and stick to it you can get more shopping for less money. Let’s highlight the ways mall shopping saves money and how to buy smarter. First of all, mall shopping will save you both time and money because you won’t have to wonder around your town or city and visit all the local stores in order to find what you want. Modern and big malls usually have several stores in the same field, so you can find the best deals. In this way you will also save money spent on gas or public transportation because you won’t have to go from one side of the city to the other just to check different stores. Very often big retail stores are offering discounts that can be found only in the malls. This means that you can’t find these deals and offers in the local stores. The reason for that is simple – stores can easily target potential customers in places where there is high frequency of potential customers. But, before you go to the mall it is very important to make a plan. Make a list of the things you need and try to stick to it. This is the easiest and most convenient way for shopping. Once you have the plan/list created you can start marking the finished tasks. If you don’t have a plan you risk to lose money because you can easily get tempted to buy some discounted items that are often found in the malls. Many people are buying things that they actually don’t need just because they appear to be “very cheap”. That’s not really smart, right? Another good tip is to compare the prices and items before you visit the mall. Thanks to the internet you can easily check the offer of almost any brand and compare the prices. Try to remember or even take notes of the descriptions of certain products before you visit the stores in your local mall. Many people find that buying alone is the best way to save money. Buying with friends or family members can distract you and make you choose the wrong items. As you can see you can easily get more shopping for less money when you are at the mall, but in order to do that you need to have a good strategy! -
Edohy
on Social networks are a perfect marketing tool for shop owners. There are things a shop owner must know and many ways that Browz'In can help with social network marketing! AS A SHOP OWNER, WHY SHOULD I BE CONCERNED WITH SOCIAL NETWORKS? Most shop owners don't have any idea on how to use social media productively to market their business. It is so important to use social networks like Facebook, Instagram, Twitter and others to help spread news about your company. There are so many benefits to social network usage for marketing. Studies have shown that 80% of consumers would be more likely to purchase more often because of an increased brand presence on social media. You can: - Post new job openings - Build your online presence - This can help make your shop more widely known and reputable. Consumers are looking to see what your online presence is. This also helps with your brand ranking and helps increase your search result ranking. - Foster relationships with current and potential consumers - Target your message to potential consumers - The wonderful thing about this is that you can reach out to new consumers completely free of charge. These social networks essentially free marketing. These social networking site are sites where people connect with each other through similar interests. By sharing this information with your contacts in social media, you have a higher chance of them sharing with those in their networks as well. This helps with the spread of company news and is much more effective than a traditional ad. Not to mention the fact that it is fast and free. It is so wonderful that in fact your social contacts are actually doing most of the work of advertisement for you! - Have a greater understanding for what your consumers are looking for. Understanding your consumers helps you to understand what type of service or product they are looking for. It definitely helps you to get quick marketing research right from the source and free! - Get positive consumer reviews - Social networking is the perfect place to acquire positive feedback about your shop. When potential consumers see this, it increases the reputability of your shop. Knowing how to use social networks to benefit your business is so crucial, especially because most consumers ow expect to find business representation on social media. These social networks give your shop the opportunity to tell the world what your shop is and what you provide! HOW CAN BROWZ'IN HELP? Using Browz'In can be such a valuable tool for shop owners. Here are just a few of the tools Browz'In helps you as a shop owner: • Push Marketing - Retailers can use the Browz'In app for product promotion on social media. This can direct consumers to the most relevant products all while encouraging them to share and recommend products to their friends and connections. It also uses product led crowd sourcing to use social media, bringing traffic to your shop. This app encourages browsers to share information to help other shoppers on their buying decisions. Push marketing really brings the advertisement to the consumer. • Advertisement Opportunities - Who doesn't want more advertisement for their shops? Retailers crave positive advertisements for their stores to increase the number of consumers shopping. The Browz'In app offers opportunities to advertise special offers, trending products and hot deals. It brings this information to the consumers, essentially leading them to your store. All of this information is right at their fingertips. This app makes it so easy to for you to bring your advertisements to potential consumers. Browz'In is an app that is updated by professional who make sure that the browsers get the most up to date information and best deals available when they are at the mall. It is a specialized service that will turn a mall into a map including a variety of current offers and places for the browsers to take advantage of sale items. As a shop owner, it provides you with incredible benefits by bringing the offers to the shoppers before they even get to your store. Because of social networks, it encourages users to share their shopping deals with friends and families. Everyone is really waking up to how vital social networks are for shop owners and Browz'In is there to help you! -
Jorja
on How you arrange your shop really has an impact on our sales and how many customers you bring in. Use your 5 senses as a guideline for arranging your shop! • SIGHT Show your customers the experience they are looking for! Lighting really sets the mood for your shop. When your customers walk into your shop, what do you want them to see? Give them an idea of what your product will look like. Have it out on display. Help them to visualize themselves with the product. • SOUND Pick your music wisely. Studies have shown that the volume and beat of music played can influence sales and customer behavior. The music playing in your shop really sets the atmosphere you are looking to create. • TOUCH Having your customers experience things 'hands on' really can enhance their shopping experience and increase your sales. Try to have things out on display that they can test and try out. Having them touch the product helps them to visualize them purchasing it. • SMELL Believe it or not, the smell of your shop all impacts your sales as well. You want to have a pleasant smell to your shop to entice customers to come in. It doesn't necessarily mean that you need to have the shop overly perfumed, but you need to make sure that it is a welcoming scent. • TASTE Taste is another good sense to touch on if it applies to your shop. Are you selling a food or beverage? If so, be sure to have samples out that your customers can try to enhance their shopping experience. The more a customer has the chance to sample, the more likely they will be purchasing. After applying these tips to arranging your shop, be sure to continue to be observant. Watch your customers. What areas of your shop are they drawn to? What kind of experience are they having? If you see there are areas that need improvement, don't be afraid to make the changes. Applying all of these tips will help improve your customers' experience and increase sales. -
Richard
onRecently, it was announced that some "amazing" new touch screen technology had been released! Now touch screen can be available on the windows of your local store... yeah... that's what I said... on the window of the store. Now, I'm guessing you're thinking (because this is pretty much what I was thinking anyway...) "why in the world would you need a touch screen on the window of a store?" Well, the claim is you use the touch screen window to make shopping easier, but if you ask me, it's just going to cause congestion, problems, and job losses all over the country. The idea of touch screen windows at your favorite store sound interesting. I mean, you can browse through the store without actually having to go IN it. But, if you've already come all the to the store, why at this point wouldn't you want to go in? Why just show up to use a touchscreen on the window when you could've just shopped from home if the virtual experience is what you're looking for. These touchscreens can also be placed on empty storefronts or areas where stores cannot fit, so that people can still shop those stores. But again... if you're just going there to use a screen on a window... why wouldn't you just do it from home? Personally if I want to look at a companies website or order online, I'm just going to do it from the comfort of my living room. I go online, or virtual, to order because I don't want to leave my house! If I go out shopping, scanning through inventory in front of everyone walking by is NOT my idea of a good time. Another worry I have about this "new" technology is that it seems to me that if you ever put one of these screens on a store front in a mall: instant congestion. Have you ever seen those kiosks at the mall where you can try out a video game system? Have you seen the LARGE crowds that gather to watch. Just imagine this at every store you try to walk by.... doesn't seem like a good plan to me. Once people see what's happening, they're going to stop and watch, it's just human nature to be curious. This is just a big disaster waiting to happen at any mall, and you can't tell me malls won't be the first one's using them! The reason that bothers me most about the whole thing, is it seems to me to be a slippery slope to the loss of jobs at retail stores, and as someone with family working retail, that sounds like a bad plan to me! If you have these touch screens that people can order from, MANY more people will be avoiding the employees of the store and just ordering what they want without "being bothered". These people will no longer be needed, and soon there will be 1 employee inside the store, probably a computer technician in case the system goes down. If companies can save money, they will, and those salaries are money they'd love to save. Honestly, the idea is very interesting and I totally get the bringing in new technology idea they're going for. However, sometimes new technology doesn't need to happen just because you're feeling bored with current technology. This particular thing isn't really necessary, though very interesting. Maybe someday if there is a good way to use it without hurting companies or their employees, it could be used, but honestly sometimes no news is good news. This is why we built Browz'in, to let you improve the actual screen instead of spending money on a screen thats just for kids to play on when mom is off buying what she wants in others stores! Reference: http://edition.cnn.com/2013/12/11/tech/innovation/ebay-digital-storefronts-connected-glass/
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