Author : Sarah Manning Category : Mall
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Maxime Seligman presented Browz’In to the owners and managers of international mall companies at the Israel Mall & Chain Store Conference in Eilat in November 2018. There was considerable interest in how the Browz’In App can help shopping center owners to attract more consumers away from the internet and into the shopping mall to do […]
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When you go to a store, you may think that they just get products, put them on a shelf, and sell them to you. Of course this is true... but the store didn't just get random stuff to put out. They got carefully planned and priced merchandise to fit their buyers. In order to know what this merchandise is, these places study the buying behavior of their store or mall. By studying buying behavior, you can determine the buyers' reactions to their marketing, to make sure they have the right marketing mix in order to bring the customers in. Bringing those customers in involves analyzing who buys, what they buy, when they buy it and how they buy it, so you know exactly what they need.
With shopping malls being one of the fastest growing sectors in the Indian economy, likely due to the movement from more rural areas and markets to more modern areas, India has begun carefully studying buying behaviors to make sure these malls stick around. These studies have show some interesting trends. For example, the vast majority of Indian people like the concept of shopping malls, having services available if they need them, and want to see some environmental touches inside the mall.
Another interesting trend the researchers noted, was that different age ranges go to the mall with different people; with younger groups tending to go with friends while groups with older people generally go with their family. These same groups of people also go to the mall with different frequencies; with younger crowds going more often than their older counterparts. Even further than that, these groups of people even spend different types and amounts of money. The older crowd tended to spend more, and use more credit cards, while younger groups use more cash and spend less in general.
The study even showed differences between the habits of men and women within those age groups. Young men tend to buy more clothing than all other men, and even women of the same age group! Young women tend to buy more of everything than other women, with women buying more daily products in general than men do. Men also tend to shop more when discounts are involved. It also showed that wage workers spend much less than salaried workers. These studies even show what was found to be negative about the malls, including desire for increased safety standards, and a lack of signage for fire exits.
With the increase in shopping malls in India occuring so rapidly, it is imperative that these malls plan and design their spaces to make the people they're trying to serve happy. Studies like these that really show habits in buying behavior will be a huge help for these malls to not only start out well, but thrive over the long term.
Heather Trees
Reference: http://fr.slideshare.net/pugs_rockon/research-report-on-consumer-buying-behavior-in-shopping-mall
When you go to a store, you may think that they just get products, put them on a shelf, and sell them to you. Of course this is true... but the store didn't just get random stuff to put out. They got carefully planned and priced merchandise to fit their buyers. In order to know what this merchandise is, these places study the buying behavior of their store or mall. By studying buying behavior, you can determine the buyers' reactions to their marketing, to make sure they have the right marketing mix in order to bring the customers in. Bringing those customers in involves analyzing who buys, what they buy, when they buy it and how they buy it, so you know exactly what they need.
With shopping malls being one of the fastest growing sectors in the Indian economy, likely due to the movement from more rural areas and markets to more modern areas, India has begun carefully studying buying behaviors to make sure these malls stick around. These studies have show some interesting trends. For example, the vast majority of Indian people like the concept of shopping malls, having services available if they need them, and want to see some environmental touches inside the mall.
Another interesting trend the researchers noted, was that different age ranges go to the mall with different people; with younger groups tending to go with friends while groups with older people generally go with their family. These same groups of people also go to the mall with different frequencies; with younger crowds going more often than their older counterparts. Even further than that, these groups of people even spend different types and amounts of money. The older crowd tended to spend more, and use more credit cards, while younger groups use more cash and spend less in general.
The study even showed differences between the habits of men and women within those age groups. Young men tend to buy more clothing than all other men, and even women of the same age group! Young women tend to buy more of everything than other women, with women buying more daily products in general than men do. Men also tend to shop more when discounts are involved. It also showed that wage workers spend much less than salaried workers. These studies even show what was found to be negative about the malls, including desire for increased safety standards, and a lack of signage for fire exits.
With the increase in shopping malls in India occuring so rapidly, it is imperative that these malls plan and design their spaces to make the people they're trying to serve happy. Studies like these that really show habits in buying behavior will be a huge help for these malls to not only start out well, but thrive over the long term.
Heather Trees
Reference: http://fr.slideshare.net/pugs_rockon/research-report-on-consumer-buying-behavior-in-shopping-mall
Recently, it was announced that some "amazing" new touch screen technology had been released! Now touch screen can be available on the windows of your local store... yeah... that's what I said... on the window of the store. Now, I'm guessing you're thinking (because this is pretty much what I was thinking anyway...) "why in the world would you need a touch screen on the window of a store?" Well, the claim is you use the touch screen window to make shopping easier, but if you ask me, it's just going to cause congestion, problems, and job losses all over the country.
The idea of touch screen windows at your favorite store sound interesting. I mean, you can browse through the store without actually having to go IN it. But, if you've already come all the to the store, why at this point wouldn't you want to go in? Why just show up to use a touchscreen on the window when you could've just shopped from home if the virtual experience is what you're looking for. These touchscreens can also be placed on empty storefronts or areas where stores cannot fit, so that people can still shop those stores. But again... if you're just going there to use a screen on a window... why wouldn't you just do it from home? Personally if I want to look at a companies website or order online, I'm just going to do it from the comfort of my living room. I go online, or virtual, to order because I don't want to leave my house! If I go out shopping, scanning through inventory in front of everyone walking by is NOT my idea of a good time.
Another worry I have about this "new" technology is that it seems to me that if you ever put one of these screens on a store front in a mall: instant congestion. Have you ever seen those kiosks at the mall where you can try out a video game system? Have you seen the LARGE crowds that gather to watch. Just imagine this at every store you try to walk by.... doesn't seem like a good plan to me. Once people see what's happening, they're going to stop and watch, it's just human nature to be curious. This is just a big disaster waiting to happen at any mall, and you can't tell me malls won't be the first one's using them!
The reason that bothers me most about the whole thing, is it seems to me to be a slippery slope to the loss of jobs at retail stores, and as someone with family working retail, that sounds like a bad plan to me! If you have these touch screens that people can order from, MANY more people will be avoiding the employees of the store and just ordering what they want without "being bothered". These people will no longer be needed, and soon there will be 1 employee inside the store, probably a computer technician in case the system goes down. If companies can save money, they will, and those salaries are money they'd love to save.
Honestly, the idea is very interesting and I totally get the bringing in new technology idea they're going for. However, sometimes new technology doesn't need to happen just because you're feeling bored with current technology. This particular thing isn't really necessary, though very interesting. Maybe someday if there is a good way to use it without hurting companies or their employees, it could be used, but honestly sometimes no news is good news. This is why we built Browz'in, to let you improve the actual screen instead of spending money on a screen thats just for kids to play on when mom is off buying what she wants in others stores!
Reference:
http://edition.cnn.com/2013/12/11/tech/innovation/ebay-digital-storefronts-connected-glass/
Recently, it was announced that some "amazing" new touch screen technology had been released! Now touch screen can be available on the windows of your local store... yeah... that's what I said... on the window of the store. Now, I'm guessing you're thinking (because this is pretty much what I was thinking anyway...) "why in the world would you need a touch screen on the window of a store?" Well, the claim is you use the touch screen window to make shopping easier, but if you ask me, it's just going to cause congestion, problems, and job losses all over the country.
The idea of touch screen windows at your favorite store sound interesting. I mean, you can browse through the store without actually having to go IN it. But, if you've already come all the to the store, why at this point wouldn't you want to go in? Why just show up to use a touchscreen on the window when you could've just shopped from home if the virtual experience is what you're looking for. These touchscreens can also be placed on empty storefronts or areas where stores cannot fit, so that people can still shop those stores. But again... if you're just going there to use a screen on a window... why wouldn't you just do it from home? Personally if I want to look at a companies website or order online, I'm just going to do it from the comfort of my living room. I go online, or virtual, to order because I don't want to leave my house! If I go out shopping, scanning through inventory in front of everyone walking by is NOT my idea of a good time.
Another worry I have about this "new" technology is that it seems to me that if you ever put one of these screens on a store front in a mall: instant congestion. Have you ever seen those kiosks at the mall where you can try out a video game system? Have you seen the LARGE crowds that gather to watch. Just imagine this at every store you try to walk by.... doesn't seem like a good plan to me. Once people see what's happening, they're going to stop and watch, it's just human nature to be curious. This is just a big disaster waiting to happen at any mall, and you can't tell me malls won't be the first one's using them!
The reason that bothers me most about the whole thing, is it seems to me to be a slippery slope to the loss of jobs at retail stores, and as someone with family working retail, that sounds like a bad plan to me! If you have these touch screens that people can order from, MANY more people will be avoiding the employees of the store and just ordering what they want without "being bothered". These people will no longer be needed, and soon there will be 1 employee inside the store, probably a computer technician in case the system goes down. If companies can save money, they will, and those salaries are money they'd love to save.
Honestly, the idea is very interesting and I totally get the bringing in new technology idea they're going for. However, sometimes new technology doesn't need to happen just because you're feeling bored with current technology. This particular thing isn't really necessary, though very interesting. Maybe someday if there is a good way to use it without hurting companies or their employees, it could be used, but honestly sometimes no news is good news. This is why we built Browz'in, to let you improve the actual screen instead of spending money on a screen thats just for kids to play on when mom is off buying what she wants in others stores!
Reference:
http://edition.cnn.com/2013/12/11/tech/innovation/ebay-digital-storefronts-connected-glass/
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