Category Archive: Mall

Browz’In Chosen by VISA Europe

visa logo

VISA Europe has chosen a select few “disruptive Israeli start-ups” to host at their VISA Europe Innovation Exchange Conference during DLD Tel Aviv, to introduce them to top corporate executives from Europe. VISA recognizes that technology has revolutionized the traditional retail model and how businesses get the attention of their clients. “Customers are still shopping in […]

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Smartphones are Changing the Way We Shop

digital advertising

In stores, 82% of smartphone users turn to their devices to help them make a product decision. What they find online can influence their decisions right down to the very last minute before a purchase. Read more:  

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Using Smart Paper to Deliver SmartPhone Apps

The latest printing technology embeds NFC codes into paper to facilitate instant application downloads. Browz’In is partnering with Adsp to use their new printed NFC connected paper for its point-of-sale materials. The technology is owned by Arjowiggins (, international manufacturers of security papers used in banknotes and vouchers of Sequana SA (SEQ). Browz’In is a […]

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Introducing Google’s Latest: Eddystone Beacon

You might be wondering, what’s this new Eddystone beacon? Simply put, it’s Google’s alternative to Apple’s iBeacon. It’s a brand new method of broadcasting BLE data from beacons. Eddystone does was iBeacon can but adds more real world context to it. Eddystone is able to give it’s users better experiences by providing strong signals to their devices through […]

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